KPG Creative was awarded this new consumer product’s ad campaign based on creative approach we developed for an RFP. The concept was simple: show two neighboring families, both of whom are recent first time parents. One family has the Panasonic Long Range baby monitor, while the other (unfortunately) does not. 3 scenarios show how one family is better equipped to continue living their lives, thanks to the features of the new device.
Produced over 2 spring days in the Cincinnati area, we wrestled with some challenging weather. But in the end, we captured some beautiful 4K images using Panasonic’s GH4 as our primary camera… a testament to the power of our client’s products and the adaptability of our production team.
A 60 second spot combined all 3 scenes while a series of 30 second spots and social media clips highlighted unique functions in the individual scenarios. All 4 can be viewed here:
– Full Length :60
– Game Day :30
– Game Night :30
– Movie Night :30