Procter & Gamble’s CPG brand Head & Shoulders engaged KPG Creative to create a fun & exciting way to celebrate April Fools Day 2018.
H&S asked KPG to develop & create a social media asset for the product launch of their Knees & Toes Body Wash. The social post included a 2 part launch, the first post was launching the product (prior to April Fools Day), the second post revealed that the product was fake on April Fools Day.
Project Results:
Influencers, Editors, NFL Players have all been posting and raving about the launch, with overwhelming positive consumer sentiment. The pre-seed strategy has delighted ‘super-fans’ and they shared and engaged in a humorous conversation with the brand. Our paid social media support began on March 26th for 2 days, took a pause, and again on March 31st just before the reveal on April 1st. The power of leading with influencers, editors, and ambassadors has been a critical success to our reach and impression numbers.
FACEBOOK/INSTAGRAM: Reach: 10,917,695
TWITTER: Reach: 1,053,893
Influencer Reach: 1,123,736